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Blog

How campaigns work, what they cost, and what gets an edit approved. Written for the two people who use this: editors, and the brands paying them.

For editors

How to get paid for TikTok edits

Editors already making edits can be paid for them. Here is how the rate works, what an edit has to do to earn, and when the money actually arrives.

4 min read

What is a paid editing campaign?

A brand puts up a budget, editors post edits that meet its brief, and every approved edit is paid. Here is what that looks like in practice.

3 min read

How to make TikTok edits that get approved

Most edits that earn nothing fail on a rule rather than on quality. Here are the ones that catch editors out, and how the review at the end of a campaign actually works.

3 min read

For brands

How much does a TikTok edit campaign cost?

Campaigns start at a $1,000 budget plus a 20% platform fee. Editors are paid agreed rates per approved video, plus view bonuses, out of that budget. Here is the full arithmetic.

3 min read

How to run a TikTok music promotion campaign

Editors make edits using your sound, paid out of a budget you fund. What to have ready before you start, what to put in the brief, and what a music campaign can be checked against.

3 min read

What to put in a TikTok campaign brief

The brief decides what you get and what you are charged for. Here is what belongs in one, what to leave out, and the omissions that cost brands the most.

3 min read

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