How a campaign works
You write the brief and fund a budget. We place it with vetted editors, each paid a flat rate per approved video that we set, and the view bonuses come out of the same budget. Here is the whole thing, step by step.
- 01
Write the brief
Set the rules an edit has to meet. Editors see them exactly as you write them.
Start by picking what the campaign is for.
Music. Editors make edits that use your song as the sound.
Content. Editors make edits about a film, a game, a product or anything else you are launching.
Clipping. Editors cut a podcast, stream or long video you give them into short edits.
UGC. Creators film their own videos about your product, in their own voice.
Logo. Editors put your logo on the edits they are already making.
Then write the rules. Requirements are split into what gets an edit approved and what gets it rejected, and an editor reads them on the campaign page in your words, not a summary of them.
You can also set limits: how many edits one account may submit, in total and per day, and a follower floor.
- 02
Set the budget
One total budget. Editors' rates and their view bonuses are paid from it.
The budget is the total you are prepared to spend, from $1,000 up. You do not set a rate: every editor is vetted by us and paid the flat rate per video agreed with them.
The campaign also carries view bonuses: a set amount when an approved video passes a set number of views. The builder shows them before you submit, and they are paid from the same budget.
The budget is a ceiling, not a commitment. An edit is only accepted while there is room in the budget for its rate, so it cannot be overspent.
Whatever the campaign does not spend is not spent. Unspent budget is credited back to your balance when a campaign ends, not refunded to your payment method.
- 03
Watch it land
Every edit, who posted it and how it is doing, on a private link you can share.
Once your campaign is live it appears on Explore, editors start posting, and every edit is listed as it arrives.
View counts are read from TikTok's own API rather than reported to us, and refreshed on a cycle, so the counts that decide every view bonus are the real ones.
The report opens on a private link with no account needed, so you can send it to anyone who needs to see it.
- 04
What you actually pay
The budget, plus a platform fee on top of it.
Our fee is 20%, and it is charged on top of the campaign budget rather than taken out of it. A $1,000 budget is invoiced as $1,000 plus 20%, and editors draw against the full $1,000.
The fee is fixed to your campaign when it is approved, so a later change to our pricing does not re-price a campaign you have already agreed.
You build the campaign yourself and we review it before it goes live. It goes live once the budget is paid, and that can be the same day.
At the end, a person reads every edit against your brief. Anything that broke it earns nothing and you are not charged for it.
Build it yourself and see the whole cost before you commit to anything.
Common questions
What is the smallest campaign you take?
$1,000 of budget. There is no rate to set: editors are paid the rates agreed with them, out of that budget.
Is the fee taken out of my budget?
No. The 20% fee is charged on top, and editors draw against the whole budget you set.
What happens to budget the campaign does not spend?
Unspent budget is credited back to your balance when a campaign ends, not refunded to your payment method. Our fee is not refundable once a campaign has gone live.
How do you know an edit really promoted my campaign?
A person reads every edit against your brief before anything is released, and on a music campaign that includes checking it used your sound.
How soon can a campaign start?
You build it yourself, we review it, and it goes live once the budget is paid. That can be the same day.
More answers are in the help centre.
Still stuck?
Ask in the Discord and someone will answer, usually fast. For anything about money or your account, email us.