Two numbers decide what a campaign costs: the budget you fund, and our fee on top of it. Everything editors are paid comes out of the budget.
The useful thing about that is that the downside is bounded. You are not buying a post and hoping. Editors are paid for approved edits only, and nothing is paid beyond the budget you set.
Rates and bonuses
On edits.gg you do not set a rate. Every editor is vetted by us and paid a flat rate per approved video agreed with them, so the rate belongs to the editor, not to your campaign. Much of this market quotes a rate per 1M views instead; a new edits.gg campaign does not.
A campaign also carries view bonuses: a set amount when an approved video passes a set number of views, paid from the same budget. The builder shows them, with an estimate of how many videos your budget covers, before you submit.
The budget
The minimum budget is $1,000, across all three types.
The budget is a ceiling rather than a commitment. It comes down as edits are accepted and bonuses are reached, and it cannot be overspent: an edit is only accepted while there is room in the budget for its editor's rate. Whatever a campaign does not spend is credited back to your balance when it ends, to fund another campaign; it is not refunded to your payment method.
The budget sets the most a campaign can deliver. A bigger budget covers more approved videos, and the bonuses that videos reach as they pass their view counts come out of the same total, so the more of them do well, the fewer videos fit. That trade is the actual decision.
The fee, and where it sits
Our fee is 20%, and it is charged on top of the campaign budget rather than taken out of it. This is the number most people read the wrong way round, so it is worth being explicit.
A $1,000 budget is invoiced as $1,200. Editors draw against the full $1,000.
A $5,000 budget is invoiced as $6,000. Editors draw against the full $5,000.
The fee is fixed to your campaign when it is approved, so a later change to our pricing does not re-price a campaign you have already agreed.
Controlling what you pay for
Beyond the budget, a campaign can set limits on how much of it one account can take. All of them are optional and all of them are printed on the brief.
- A cap on how many edits one account may submit, so the budget reaches more editors.
- A cap on how many edits one account may submit per day, which spreads the budget across days.
- A follower floor, if you want the campaign to run on established accounts.
What you are actually charged for
Approved edits, each at its editor's agreed rate, and the view bonuses they reach. Views are read from TikTok's own API over a read-only connection the editor authorised, rather than reported to us by the editor, so a bonus is only paid on a real count. There is no screenshot in this process and nothing to take on trust.
At the end of the campaign a person reads every edit against your brief. Anything that broke it earns nothing and you are not charged for it.
The two together are the answer to the question every buyer asks, which is what stops you paying for junk. One half is that the numbers are not self reported. The other is that a person checks the work against what you asked for before any money moves.
What it does not cost
There is no monthly fee, no minimum term and no charge for building a campaign. You build one yourself, we review it, and it goes live once the budget is paid.
If you build a campaign and decide against it, you have spent nothing.