Edits are how a lot of music finds an audience on TikTok, and a music campaign is a way of paying for that on purpose rather than hoping.
You link your sound, set a rate per 1M views and a budget, and write the rules an edit has to meet. Editors who already make edits in your track's world pick it up and post. You are charged on the views those posts get.
Have the sound on TikTok first
This is the one prerequisite, and it is worth getting right before anything else.
A music campaign is tied to a specific TikTok sound. That link is what makes the campaign objectively checkable: an edit either used your sound or it did not. Without a sound on TikTok, there is nothing to tie edits to, and the campaign has to be reviewed the way a content campaign is.
So distribute the track first, find the sound on TikTok, and have that link to hand.
Setting the rate and the budget
The rate is per 1M views and starts from $500 per 1M for a music campaign. The budget is the total you are prepared to spend, from $1,000 up.
A higher rate gets attention faster and buys fewer views from the same budget. A lower rate stretches further and fills more slowly. There is no right answer, and you can run a campaign, see what it did, and set the next one differently.
The budget is a ceiling rather than a commitment. Unspent budget is returned.
What to put in the brief
The brief is where a music campaign is won or lost, because it is the only thing standing between your track and a thousand edits you did not want.
Be specific about the world the track belongs in. Editors read the brief literally and will do exactly what it says, which is useful when the brief is precise and expensive when it is vague.
- What the edit should be about, if it matters. Naming the genre, the fandom or the mood keeps the campaign coherent.
- Anything the track must not be paired with. This is the list that protects you, and it is worth more thought than the approved list.
- Which part of the track to use, if a particular section is the hook.
- Any caption or tag requirement.
- Examples. Two or three posts that show the shape you want are worth more than a paragraph describing it.
Keeping the spend sensible
A few optional limits stop a single post absorbing the budget and keep the long tail out of the ledger.
- A cap on what any one post can earn.
- A cap on what any one account can earn across the campaign.
- A minimum view count before an edit earns at all.
- A minimum engagement rate, and a follower floor if you want established accounts.
- A cap on how many edits one account may submit.
Getting it live
You build the campaign yourself. We review it, and it goes live once the budget is paid, which can be the same day.
Once it is live it appears on Explore, editors start posting, and every edit is listed as it arrives with its view count. The report opens on a private link with no account needed, so it can go straight to whoever needs it.
At the end, a person reads every edit against your brief. Anything that broke it earns nothing and you are not charged for it.