Edits are how a lot of music finds an audience on TikTok, and a music campaign is a way of paying for that on purpose rather than hoping.
You link your sound, fund a budget and write the rules an edit has to meet. Vetted editors who already make edits in your track's world pick it up and post. Each approved edit is paid at the flat rate agreed with its editor, plus view bonuses when it passes set view counts, all out of your budget.
Have the sound on TikTok first
This is the one prerequisite, and it is worth getting right before anything else.
A music campaign is tied to a specific TikTok sound. That link is what makes the campaign objectively checkable: an edit either used your sound or it did not. Without a sound on TikTok, there is nothing to tie edits to, and the campaign has to be reviewed the way a content campaign is.
So distribute the track first, find the sound on TikTok, and have that link to hand.
Setting the budget
The budget is the total you are prepared to spend, from $1,000 up. You do not set a rate: every editor is vetted by us and paid the flat rate per video agreed with them.
The campaign also carries view bonuses, a set amount when an approved video passes a set number of views, paid from the same budget. The builder shows an estimate of how many videos your budget covers before you submit.
The budget is a ceiling rather than a commitment. Unspent budget is credited back to your balance when the campaign ends, to fund another one; it is not refunded to your payment method.
What to put in the brief
The brief is where a music campaign is won or lost, because it is the only thing standing between your track and a thousand edits you did not want.
Be specific about the world the track belongs in. Editors read the brief literally and will do exactly what it says, which is useful when the brief is precise and expensive when it is vague.
- What the edit should be about, if it matters. Naming the genre, the fandom or the mood keeps the campaign coherent.
- Anything the track must not be paired with. This is the list that protects you, and it is worth more thought than the approved list.
- Which part of the track to use, if a particular section is the hook.
- Any caption or tag requirement.
- Examples. Two or three posts that show the shape you want are worth more than a paragraph describing it.
Keeping the spend sensible
The budget is the hard limit: an edit is only accepted while there is room in the budget for its editor's rate. A few optional limits spread it across more editors and more days.
- A cap on how many edits one account may submit.
- A cap on how many edits one account may submit per day.
- A follower floor, if you want established accounts.
Getting it live
You build the campaign yourself. We review it, and it goes live once the budget is paid, which can be the same day.
Once it is live it appears on Explore, editors start posting, and every edit is listed as it arrives with its view count. The report opens on a private link with no account needed, so it can go straight to whoever needs it.
At the end, a person reads every edit against your brief. Anything that broke it earns nothing and you are not charged for it.