A paid editing campaign is a standing offer. A brand says what it wants promoted and what an edit has to do to count, and puts up a budget to pay for it. Editors who meet the brief take the offer up and are paid for the edits that pass.
The model is worth understanding before you decide whether it is worth your evening. Some platforms pay on views alone, out of a budget shared with every other editor on the campaign. On edits.gg you are paid a flat rate for each approved video, set for you rather than per campaign, plus bonuses when a video passes set view counts, all out of the campaign's budget.
What is in a campaign
Every campaign page carries the same things, and all of them are visible before you make anything.
- Its view bonuses: the amounts paid when an approved video passes set view counts. Your own flat rate per video shows on the brief once you have one.
- A budget, which is the total the brand has committed and the ceiling on what the campaign can pay out in all.
- A brief: what is being promoted, and the rules an edit has to meet.
- Requirements split into what gets an edit approved and what gets it rejected, in the brand's own words rather than a summary of them.
- Limits, where the brand has set them: a cap on how many edits one account may submit, in total and per day, and a follower floor.
- The platforms it runs on. A campaign names its own, so do not assume.
The three kinds
Campaigns come in three types, and which one you are looking at changes what the edit has to contain.
- Music. Editors make edits that use your song as the sound.
- Content. Editors make edits about a film, a game, a product or anything else you are launching.
- Clipping. Editors cut a podcast, stream or long video you give them into short edits.
- UGC. Creators film their own videos about your product, in their own voice.
- Logo. Editors put your logo on the edits they are already making.
One difference worth knowing
A music campaign is tied to a specific TikTok sound, so there is an objective link between your post and the campaign. Logo and content campaigns have no equivalent, which means they are read by a person against the brief instead.
In practice that makes the brief on a logo or content campaign more load-bearing, not less. If it says the logo has to be visible for three seconds, a person is going to check that it was.
How the budget behaves
The budget comes down as edits are accepted and bonuses are reached, and it cannot be overspent: an edit is only accepted while there is room in the budget for its rate. When there is no room left for another edit, the campaign shows Full and takes no new edits. It stays open until its end date, so bonuses on edits already in keep landing.
That is the part worth watching. A campaign showing most of its budget already spent is a campaign where a new edit has less room to earn, and campaign pages show roughly how much of it is already claimed.
It also cuts the other way for the brand. Whatever the campaign does not spend is not spent, and is returned.
What you are agreeing to
Submitting an edit is entering a post into a campaign whose rules you have read. Your rate is paid only for an edit that meets them.
Your edit is accepted straight away and your rate shows as pending at once - or, if your rate or the campaign sets a view minimum, once the edit reaches the higher of the two. Its views count toward bonuses from six hours old until the campaign ends. When the campaign finishes, every edit is read against the brief, and the ones that met it are released into their editors' balances.
An edit that broke the brief earns nothing and the brand is not charged for it. That is the whole enforcement mechanism, and it is why reading the brief first is the highest-value thing you can do.